Defining Your Business..
Because if you don’t know what your business stands for, how will your customers?
Let’s get real. You can’t build a proper, profitable business unless you’re crystal clear on what it is, who it’s for, and why anyone should choose you over the next guy.
This section will help you nail down the essentials. Not the boring, waffle-y mission statement stuff—this is the real, practical foundation for building a business that actually works.
Are You a Sole Trader or a Limited Company?
Watch the video from a great guy who breaks it done in a simple easy way..
This isn’t just paperwork—it affects your tax, your image, and how big you want to grow.
🔹 Sole Trader
You’re the business. Easy to set up. Less admin. Great if you’re just starting out or keeping things small.
But—you’re personally responsible for any debts, and it can look less “official” to some customers.
🔹 Limited Company (Ltd)
A separate legal entity. You’re protected personally, and it can boost credibility with commercial clients.
More admin and you’ll need to register with Companies House, but if you’re serious about growth—it’s worth it.
💡 Quick Tip: If you want to work with builders, councils, or commercial clients—go Ltd. It builds trust.
Where Do You Fit in the Market?
You don’t have to be the cheapest. You don’t have to be the biggest. But you DO need to be something.
Pick your space and own it.
Here are 3 simple buckets most tradespeople fall into:
🪛 Budget – “We’re quick and affordable.” Great for high volume work.
🔧 Mid-range – “We’re professional, fairly priced, and reliable.” Probably you.
🛠 Premium – “We’re not cheap—but we’re damn good.” Great for specialist services or high-end customers.
🧠 Think: What do you want to be known for? Be honest. Then build everything—from your quotes to your branding—to match.
What Makes You Different?
This is your USP
(Unique Selling Point).
And no—it’s NOT “we’re reliable”
or “we care.”
Everyone says that.
Let’s dig a bit deeper. What actually makes you stand out?
🔍 Maybe you:
- Always reply within 1 hour
- Offer 10-year guarantees
- Only work in your local area (and turn up when you say you will!)
- Use top-quality eco materials
- Clean up better than your mum would
🔨 Real Example:
“We’re the only electrician in Worthing who gives you a time slot—and a £10 discount if we’re late.”
🎯 Final Step: Put It All Together.
You’ve just answered some of the most important questions about your business.
Now let’s turn all those ideas into a clear plan you can actually use.
👇 Click below to fill in your 1-page Business Plan—designed just for tradespeople.
It’ll help you stay focused, make better decisions, and grow the right way.
[📝 Fill Out My Business Plan Now]
(Takes 5–10 mins.)
VettedLocal.com
